A Look at Pandora

We inspire confidence in women around the world by letting them express their feelings and desires in new and exciting ways.

From humble beginnings in a jewellery shop in Copenhagen to a global brand, Pandora has made an incredible journey.

That journey has been possible by maintaining a focus on designing and crafting high-quality charms, bracelets, rings, earrings, necklaces and pendants. Women all over the world have discovered and embraced our full universe of jewellery as a source of inspiration for their creative self-expression and use it to style themselves in multiple ways.

Our beautiful collections feature combinations of design styles and the following high-quality metals: sterling silver, oxidised sterling silver, Pandora Rose (a 14k rose gold-plated unique metal blend), Pandora Shine (18k gold-plated sterling silver) and 14k gold.